What AI Can – and Can’t – Do for Your App Growth

What AI Can – and Can’t – Do for Your App Growth

Thursday, April 23, 2026 2:50 PM to 3:30 PM · 40 min. (Europe/London)
Growth Zone
Workshop
AI

Information

oin this session for a fast-paced conversation that cuts through the hype, clears up confusion, and reveals where the real growth opportunities are. We’ll cover how AI in marketing has evolved (hint: it didn’t start in 2022), share real success stories, and walk through the tools and frameworks helping teams grow with confidence.

SplitMetricsSplitMetrics empowers mobile-first companies worldwide by combining industry-leading technology with the expertise of its Mobile Growth Agency to deliver unmatched solutions. As an Apple Ads Partner, we manage $730M in annual ad spend and support over 800 app businesses globally. We help marketers maximize profits through automated Apple Ads management, AI Agents for Apple Ads and ASO, A/B testing, App Store Optimization, and multichannel marketing across platforms like TikTok, Google Ads, Meta, and 10 more channels. Backed by a dedicated R&D center, our AI Models Family Samba 2.5 delivers 14x the efficiency of manual work and drives on average 55% increase in revenue from optimizing ROAS, solving complex marketing challenges with unmatched precision. With 160+ experts across 20 countries, we are committed to redefining app growth through innovation and technological excellence.

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