Who Killed the Dashboard? From OpenAI to OpenClaw & Iris

You have the power to take your team out of the campaign hamster wheel and scale performance beyond what was previously possible. Our audience-favorite marketer & engineer duo from 2025 returns to raise the stakes: based on 4 years of hands-on work across the AI stack, from early experiments with OpenAI through countless models and setups to agent frameworks like OpenClaw.

Using Iris - an agent system running Apple Ads through real-time data and continuous decision loops - they’ll break down what’s actually autonomous today, how these systems are structured (and where they fail), and what it takes to make this work inside your team. We’ll unpack the architecture behind Iris: a coordinated network of planners and specialised executors, powered by a proprietary “Periodic Table” of market signals.

Join the session with marketing nerds like yourself to see how to turn marketing into an (engineering) system!