How to Turn Web Traffic into High-Value App Users

In today’s fragmented digital landscape, consumers move fluidly across web, mobile, CTV, and offline touchpoints, creating a complex omnichannel reality where intent is easily lost.

In this session, we will explore how to bridge the gap between web and app, and how to design journeys that convert intent into retention. From deep linking and cross-platform measurement to unified data strategies, we will break down how to:

• Create seamless web-to-app experiences that preserve user intent

• Connect fragmented touchpoints into a single, measurable journey

• Avoid common pitfalls like double-counting, misattribution, and broken flows

• Turn acquisition spikes into long-term engagement and lifetime value