From User Flows to User Moments: Designing Apps that Adapt to Context

Most apps are built around flows. The next generation is built around moments.

We introduce a new layer of signals - on-device contextual intelligence - that allows apps to understand what users are doing in the real world, in real time. Through a practical framework, we explore how this unlocks the missing link between intent and action, enabling entirely new, adaptive product experiences. Come ready to think about how your app works today - and where these new signals could change it.