Growth at a Different Scale: Getting Great at Making AI work for you

The instincts that made you great at performance marketing (tight targeting, flat CPA bids, constant creative refreshes) may actually be holding you back in an AI-native world. In this session, Alex Pittaway, Senior Director of Growth EMEA at Moloco, shares what the best-performing teams are doing differently. She will walk through four levers every marketer controls (reach, creative, bidding, and signal) and explain why opening them up, not restricting them, is how you get AI to compound results over time. Practical, honest, and built for people already deep in the work.