From Compliance to Conversion: How Privacy-Led Marketing Drives Growth in the App Economy

From Compliance to Conversion: How Privacy-Led Marketing Drives Growth in the App Economy

Thursday, April 23, 2026 2:30 PM to 2:50 PM · 20 min. (Europe/London)
Main Conference Room
Talk

Information

Privacy is reshaping digital marketing. As regulations tighten and platform changes like Apple’s App Tracking Transparency limit traditional data access, many brands still see privacy as a compliance hurdle.

But privacy isn’t just about risk mitigation. It’s a growth opportunity.

In this session, we’ll explore how Privacy-Led Marketing helps brands build trust, increase consent rates, and unlock better data for marketing performance. Drawing on insights from the mobile app ecosystem, we’ll show how transparent consent experiences and privacy-first strategies strengthen user relationships while supporting effective measurement and monetization.

Discover how leading brands are turning privacy into a competitive advantage in the app economy.

UsercentricsAt Usercentrics, we believe that user privacy, consent, and preferences should be at the heart of every digital strategy. By leading the way with Privacy-Led Marketing, we empower businesses with the tools they need to build and maintain trust and transparency while respecting user choices. We offer intuitive, customizable consent and preference management solutions for the web, apps, and connected TVs. Trusted by over 500,000 global customers—including Daimler, ING Diba, and Santander—our award-winning, Google-certified platform handles 6.6 billion user consents monthly. With 2.2 million websites and apps relying on our solutions and support from 5,000+ partners, we help brands create deeper connections and change the digital landscape for good. With offices in Munich, Lisbon, Prague, Copenhagen, Odense, and Buenos Aires, we’re dedicated to bringing privacy-led solutions to businesses globally. Join us in reshaping the digital ecosystem and making privacy a fundamental part of your marketing strategy.

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