From Conversions to Value: Why AI Decisioning Is the New Advantage in UA

Join this discussion for a look into value based acquisition and evolving UA strategies.

Most marketers are still optimising around short-term conversion events (installs, sign-ups) even when those signals have weak correlation with long-term LTV. As Google and Meta become increasingly automated, this gap has widened - platforms learn from early signals, so misaligned signals systematically misallocate spend.