Gaucho
Hospitality
Information
Cantering onto London’s vibrant culinary scene in the mid-1990s, the Gaucho steakhouse chain - once synonymous with crystal chandeliers and authentic cow hide banquettes - has undergone a stunning metamorphosis.
Reflecting the vision of CEO Martin Williams, who took the reins in 2018, the Argentinian-inspired restaurant group has revamped both its menu and its appearance in a bid to attract a new wave of environmentally conscious customers.
Solus Area Sales Manager Michael Irvine teamed up with René Dekker Design to complete the latest Gaucho refurbishment project which saw the ground floor of the three-storey venue, located in the 02 Arena in Greenwich, refreshed and reinvented.
Bringing it up to date with 21st Century design, all remnants of the restaurant’s former nightclub-esque appearance have vanished and a sophisticated and tastefully opulent ambience now pervades.
Black and white Shadowed tiles from Solus’ Esteem range have replaced the once dominant cow hide furnishings throughout the design, offering a subtle nod to the brand’s former identity. Laid on mass, the statement floor offers a truly striking aesthetic.
In the entrance and main dining area, the range’s dynamic and versatile personality appears no less bold when arranged in partnership with Solus’ rustic concrete-effect Kingsley tiles from the Replicate range, cut to a bespoke size of 736x736mm.
The rich and earthy tones of the latter create a powerful contrast when placed side by side with the luxurious aesthetics of their marble-effect counterpart, while the duo’s intriguing horizontal layout serves to entice customers over the threshold.
Photography: James Balston Photography
