Residential buildings: Torre Velasca, Milan (Italy)

Residential buildings: Torre Velasca, Milan (Italy)

Residential Interiors
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
Residential buildings: Torre Velasca, Milan (Italy)
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Information

Among the most appreciated names in the design industry for the research on finishes, the refinement of lines and the technical quality of details, Porro was asked to provide the systems and furniture for 14 exclusive apartments situated at 19°, 20° and 21° floor of the Torre Velasca in Milan. Recently retrained by the Unipol Group, this icon of modern architecture with a unique view on Milan’s skyline, acquires even more charm thanks to the unique mix of minimalism and experimentation of Porro’s furniture and philosophy. In accordance with the elegant finishes of previous walls and floors, subjected to the Superintendent’s constraint, Porro’s articulated proposal, assisted by the technical expertise and the creativity of Lissoni Architettura Milano, fits impeccably personalizing every space. Protagonist in the living area are the system of bookcases and equipped walls System and Modern, articulated and flexible system of modular containers, available in several versions. Versatile and elegant, the System wall bookcase, with a white moon lacquered sliding door that hides the tv compartment, is here presented in black stained hemlock. The environment is further enhanced by 2 Modern compositions: a container elegantly leaning on Lama foot, with two drawers and a compartment with flap door in white moon, and a cupboard with “Small” doors, an opening solution in the thickness, for an elegant, impactful visual effect. In the dining room, the scene is dominated by a large square Ferro table, iconic product and symbol of the purified design of the company. The Tiller sideboard in eucalyptus is perfect for storing in order plates and glasses. The Fractal console drawn by Piero Lissoni the hall. A series of complements elegantly personalize the spaces. Leaning on the floor and fitted on a pivoting base, the Sidewall totem-bookcases by Piero Lissoni decorate the wall combining functionality and bright colors.
Porro S.p.A.Porro: innovative for tradition Porro was founded in 1925 in Brianza, the traditional birthplace of Italian quality furniture.   The culture of design as a familiar heritage and the principles governing the 100% Made in Italy production, purity and functionality, have enabled Porro gradually to secure a large share of the international market, also thanks to the close collaboration with international designers, such as Piero Lissoni, Art Director since 1987, Jean Marie Massaud, Alessandro Mendini, Front, GamFratesi, Gabriele and Oscar Buratti.     Modular systems witharchitectural imprinting, made in a new cutting-edge plant according to a green approach to sustainable growth, are at the heart of Porro’s production, completed by beds, containers, bookcases, chairs, tables and accessories with clean lines and impeccable details.   Thanks to patented technological details, the selection of new essences and colors and the experimentation on finishes, industrial products are transformed into unique pieces tailored on each specific project as a made-to-measure dress, in the name of maximum customization. With over 600 retailers across the globe, Porro targets the high and luxury market segments. The brand’s production vision makes it a protagonist also of the contract sector, with prestigious realizations like the Park View Manor Resort a Shenzen, the Bocage Hotel in Thailand, the Grand Park Hotel Rovinj, the Oberoi Beach Resort Al Zorah in the Emirate of Ajman. Since 2017 Porro is partner of Fondazione Altagamma, the institution that gathers companies of the highest cultural and creative Italian industry promoting Italian excellence, uniqueness and lifestyle in the world.  

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