Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing

Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing

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Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing
Quintessence of brand’s customization, Porro’s wardrobes have been chosen to furnish ‘Sartorial’, the new luxury boutique in the centre of Beijing

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Located in the Chaoyang District of Beijing, inside the prestigious shopping Jiaming Center, Sartorial is a refined boutique dedicated to Italian luxury couture. Like a custom-made dress, the wardrobes represent the quintessence of Porro’s customization and bespoke service: original and cutting-edge space solutions, accurate finishings of doors and interiors, but above all through the rationalisation and optimisation of interiors. Added value, the wide range of components and accessories. Laid out over an area of approximately 200 square meters, Sartorial expresses in the elegance of the selected furniture the ideal modern man’s living room. Protagonist in the main environment is the system of wardrobes, open wardrobes and walk-in closets STORAGE declined in different versions. Presented in a wide “trunk effect” composition and declined in an expressive finish like mongoi, the open wardrobe interchanges racks and trouser hangers, wooden shelves and lightened shelves. In the opposite position, a STORAGE open wardrobe consisting of bright inclined planes, is used as exposure of the shirts. The setting is further emphasized by the presence of a central drawer unit, tailor-Made, a reworking of the STORAGE Air System realized in transparent glass, with pull-out drawers. In the ‘ties’s room’, the STORAGE wardrobe with hinged Iron doors and brass profiles, tailor-made, is matched by the statuesque presence of the Reflection mirror, also equipped with brass frame. A similar composition is also detected in the elegant room reserved for VIP clients, graced by the presence of sophisticated Porro’s furnishings. Groove bench and Ghiaccio chair complete the Porro’s proposal for Sartorial, testifying the brand’s fondness for wood. Simplicity, balance and symmetry identify Groove: made of natural Hemlock solid wood, a fine Nordic essence, is placed at the entrance of the boutique; low and comfortable armchair, Ghiaccio decorates the relax area.
Porro S.p.A.Porro: innovative for tradition Porro was founded in 1925 in Brianza, the traditional birthplace of Italian quality furniture.   The culture of design as a familiar heritage and the principles governing the 100% Made in Italy production, purity and functionality, have enabled Porro gradually to secure a large share of the international market, also thanks to the close collaboration with international designers, such as Piero Lissoni, Art Director since 1987, Jean Marie Massaud, Alessandro Mendini, Front, GamFratesi, Gabriele and Oscar Buratti.     Modular systems witharchitectural imprinting, made in a new cutting-edge plant according to a green approach to sustainable growth, are at the heart of Porro’s production, completed by beds, containers, bookcases, chairs, tables and accessories with clean lines and impeccable details.   Thanks to patented technological details, the selection of new essences and colors and the experimentation on finishes, industrial products are transformed into unique pieces tailored on each specific project as a made-to-measure dress, in the name of maximum customization. With over 600 retailers across the globe, Porro targets the high and luxury market segments. The brand’s production vision makes it a protagonist also of the contract sector, with prestigious realizations like the Park View Manor Resort a Shenzen, the Bocage Hotel in Thailand, the Grand Park Hotel Rovinj, the Oberoi Beach Resort Al Zorah in the Emirate of Ajman. Since 2017 Porro is partner of Fondazione Altagamma, the institution that gathers companies of the highest cultural and creative Italian industry promoting Italian excellence, uniqueness and lifestyle in the world.  

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