Rethinking the packaging - The "Fourth R" revolution in sustainability improvement

To Reduce, Reuse and Recycle we add a fourth R: Rethinking, which implies reformulating packaging in terms of design, materials and use. On this purpose we need to rethink packaging towards sustainability and eco-design. At RAFESA, we believe that one way to reduce environmental impact is to rethink packaging being designed and produced with a focus on combining two basic principles: ethics and aesthetics.