The Boom in China’s Fine Fragrance Market
Thursday, November 23, 2023 4:00 PM to 4:30 PM · 30 min. (Europe/Madrid)
CPL Aromas
Keynote Lectures
Information
China’s fine fragrance market is growing 3x faster than the global average, and is expected to soon become one of the most important markets in the world. New luxury and niche Chinese brands are flourishing, driven by culture-conscious Gen-Z consumers. CPL Aromas’ Fine Fragrance Unit will provide an overview of the rapidly evolving fragrance landscape in China, showcasing emerging local brands, key trends and insights into how overseas brands can win in China.
Location
Keynote Sessions Hall