Mintel's 2024 Beauty & Personal Care Trends

Mintel's 2024 Beauty & Personal Care Trends

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Wednesday, November 22, 2023 10:30 AM to 11:30 AM · 1 hr. (Europe/Madrid)
Keynote Lectures

Information

Looking ahead to 2024 and beyond, Clotilde Drape will share the three trends Mintel predicts will impact consumer demand for beauty, including brand and product examples and recommendations for marketing strategy and innovation with a view for the fragrance industry. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions on foundational consumer behaviours, as well as what AI and emerging technology means for BPC.

Location
Keynote Sessions Hall

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