Mintel

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Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster. Our purpose is to help businesses and people grow.


Mintel’s beauty and personal care research solutions cover five intersecting areas: consumers, innovation, markets, trends and competitors. With millions of data points across ten beauty and personal care categories, a celebrated team of expert analysts and the latest tools, technology and analytical approaches, we can deliver the knowledge and insights you need to inform and guide your marketing strategy.


From quickly understanding all there is to know about a category to identifying the whitespaces where your products and brands can play and win, our beauty and personal care intelligence will set you up for success.


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