Feel-good fragrances

Since Covid-19 appeared in our lives, consumers' needs have changed their course in the fine fragrance and personal care markets. As life has become more stressful, consumers look for ways to manage their emotional well-being, be positive, calm or invigorated. 

To fulfill these needs and bring some optimism to 2021, Angéline Poubeau Senior Perfumer at Eurofragance, will talk about “feel good fragrances” and how this trend is impacting the olfactive character of new launches.  

Angéline will also present her new fragrance creations highlighting the use of natural and synthetic ingredients that can reinforce 3 main emotional benefits:     

• Relaxing & improving sleep  
• Feeling energized   
• Escaping reality