The fragrance industry of the future: what's next for sustainability?

Let’s all think forward. Let’s try to imagine the future. The landscape of sustainability in the short
term for the fragrance industry is pretty well defined. But what comes next? In this presentation, Guillaume Audy, Director of Corporate Communication and Sustainability at Iberchem will share concepts and ideas that might (or not!) be part of the industry’s future. From drone bees to farming methods using 90% less water, he will be covering not only the activity of fragrance houses, but the one of the whole industry, from farmers to end consumers. Some of the ideas
to be presented might sound crazy, but as somebody once said: good ideas are always crazy until they’re not.