3 Ways to Attract Gen Z to your Bank

3 Ways to Attract Gen Z to your Bank

Wednesday, June 9, 2021 8:30 PM to 8:55 PM · 25 min. (Africa/Abidjan)
Retention & Engagement

Information

Gen Z is projected to grow to 51 million by 2030* - and already has an estimated spending power of up to $143B.** Fintechs are rolling out simple and engaging solutions that are gaining traction among Gen Z. What is your bank doing to prepare for the future and reach younger customers?

This session will explore how your bank can effectively attract and retain young adults. Zogo offers a gamified financial education app that is trusted by more than 100 financial institutions across the country to engage, educate, and attract Gen Z. Founded by Gen Z for Gen Z, they know what it takes to reach younger generations.


* Source: Bloomberg
** Source: Forbes 

ZogoBased in Durham, N.C., and created by young adults for young adults, financial technology company Zogo is on a mission to promote financial wellbeing. Backed by scientific research, its award-winning app offers bite-size modules and tangible incentives to make financial literacy education accessible, fun, and rewarding. The firm partners with financial institutions, including banks in all 50 U.S. states, to help them educate, engage and empower the next generation of financial decision makers. Key Zogo investors and advisors include Techstars, a former CEO of Sageworks, and various Duke University faculty. To learn more, visit zogofinance.com or follow us on Instagram @zogofinance.

Registered attendees

Adam Westley
Adam Westley
Director, Strategic Partners, Financial ServicesSmart Communications
Adedamola Adeyanju
Adedamola Adeyanju
Voice of Customer and Analytics officerSterling Bank
AK
Adil Kerezbekov
Customer Success ManagerWittix

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