Hyperpersonalization

Hyperpersonalization

Thursday, June 10, 2021 6:30 PM to 7:20 PM · 50 min. (Africa/Abidjan)
Retention & Engagement

Information

Today’s bank is a customer-centric one, and the core of customer relationships should be formed with hyperpersonalized services. To succeed in creating these at scale, banks must engage with clients with the right content, at the right moment, in the right space. From chat bots and mobile experiences to targeted emails and specific product recommendations, machine learning and AI are key to creating this 360-degree view of customers.

 

Smart CommunicationsSmart Communications enables banks, lenders and other financial services institutions to transform the way they engage with customers, advisors and intermediaries for a digital-first world. From new account opening and onboarding to account and loan services, the Smart Communications Conversation Cloud™ platform makes it easier for financial institutions to deliver a personalized, frictionless experience that’s both compliant and promotes their brands, whether clients prefer to interact via digital or print channels. Financial institutions around the world see results measured in increased wallet share and loyalty, faster time to market, greater efficiency, and reduced compliance risks. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific, including all 15 of the top investment banks. Learn more at https://www.smartcommunications.com/industry-solutions/financial-services.  

Registered attendees

Adam Grandle
Adam Grandle
Smart Communications
Adam Westley
Adam Westley
Director, Strategic Partners, Financial ServicesSmart Communications
Adedamola Adeyanju
Adedamola Adeyanju
Voice of Customer and Analytics officerSterling Bank

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