Achieving B2B Product-Market Fit: 7 Proven Pointers

Product-market fit is the holy grail for B2B products. But market-fit is dynamic, requiring to find it, then to maintain it. This talk dissects finding product-market-fit into 7 commonsense steps — including measuring when fit happens, defining ideal customers, maximizing engagement, choosing the right leading metrics and iterating product features. This methodology is successfully used across B2B SaaS companies, and maps directly to your product and marketing organizations.

During this session, Ken Oestreich will share actual examples from public/private companies, and provide tips and a maturity model to guide your organization to successful product-market fit. You'll learn:

• Methods to measure product-market fit, plus early-indicators;
• A detailed approach to creating ideal-customer-profiles; and
• How to organize marketing, sales and customer success to maintain market fit.