The Golden Ticket: How To Build A Pipeline Acceleration Campaign
Information
We've all spent hours looking at stuck pipeline with the thought: ""How can us as marketers do more to help accelerate this?"" This session is for those who have that ""win and lose as a team"" mindset and want to do all they can to help their sales colleagues to progress and win their deals (and, let's face it, hit their bonuses).
Partners in Pipeline — Jen & Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink focusing on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics. Attendees will walk away from this session with an overview of elements to incorporate into a campaign designed to progress pipeline, including a fun case study from our company: ""The Golden Ticket,"" in which we ran a direct mail campaign designed to drive key contacts in open opportunities to our annual user conference.
You’ll learn:
- Tactics to incorporate into a pipeline acceleration campaign;
- How to work with internal stakeholders to ensure success; and
- Results from our real-life case study “The Golden Ticket.”
