Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth

Join Tara Clever, SVP of Marketing & Partnerships at MarginEdge, as she explores the unconventional blend of DTC and performance marketing strategies that when leveraged in B2B led to 40x inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth. You'll discover a new lens on metrics and attribution, learn how to choose metrics that more closely align sales and marketing priorities, and how to make marketing a powerful profit center in your organization.

Whether you're a seasoned B2B professional or just beginning your journey, this presentation offers a fresh approach leaning on insights from unexpected places to invigorate your growth strategies and maximize your team’s potential.

You'll walk away with:

• Insights into redefining performance metrics to align sales and marketing priorities, bridging the gap between the two departments and achieving more cohesive strategies;
• Best practices to transform your marketing department from a cost center into a profit center, ensuring that it not only pays for itself but becomes a valuable contributor to your organization's bottom line; and
• Lessons on how these strategies grow and change alongside your organization. Far from one-size-fits-all, discover how to tell new, scalable stories with the data to gain interdepartmental, leadership and strategic support.