Art Beyond Boundaries: the Power of Collaboration' hosted by Sarah McBriar

Art Beyond Boundaries: the Power of Collaboration' hosted by Sarah McBriar

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Friday, March 21, 2025 4:00 PM to 4:45 PM · 45 min. (Europe/London)
The British Library Knowledge Centre - Pigott Theatre
Keynote Talk
Impact

Information

With leading speakers from across the Music, Culture and Arts sector, including Yinka Ilori, Mazdak Sanii and Jane Beese. The panel will be hosted by myself (Founder & Creative Director, AVA Festival) and will delve into creativity, art & how artists approach collaboration, the power of collaboration, crossing borders with art, pushing boundaries creatively, and more.

Hosted by Sarah McBriar - AVA Festival & UP! Productions

UP! ProductionsUP Productions help brands move beyond digital and create real-world experiences that drive cultural relevance and brand fans. We create pop-ups, festival activations, & retail experiences for brands that want to connect with music, fashion & youth culture. Our core team of experts combine over 15 years’ of experience, alongside a network of consultants, collaborators & creatives. We bring fashion, music, and youth culture brands to life through immersive experiences. UP Productions is the go-to partner for brands wanting to activate in culture-driven spaces. Our Retail & Pop-Up clients include Glossier and Sheertex. Festival, Food & Music Activations across AVA, WHP, All Together Now, The Tate Modern and Bicep ISLES. Youth Culture & Brand Collaborations include Vuori, Red Bull, White Claw and Diageo. Our experience and expertise has led us to deliver projects in spaces around the world, from galleries in London & boutique shops on Carnaby Street, to basements in Mumbai & main stages at SxSW Texas; collect awards for the festivals we have founded and navigate challenges creatively, with a focus on quality experience & impact.

Registered attendees

⚬ Eric Davidson ⚬
⚬ Eric Davidson ⚬
Culture DirectorThe Tenth Man

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