Engaging Professionals in a Post-Pandemic World

Professionals have spent more time on video calls and Zoom meetings in the past 18 months than ever before. While making the space for higher ed has always competed with work, family, and extracurriculars, it is now tasked with competing with Zoom-fatigue making enrollment and student engagement even harder. In this session, Lauren Burns, Assistant Dean, Marketing and Enrollment Management for the School of Professional Studies at Wake Forest University joins Ryan King, Director of Marketing at Blueshift, to discuss how to approach growing enrollment in an increasingly competitive landscape.

Attendees will hear: 

· How professional students' expectations have changed over the last year 

· Ways to leverage omnichannel communication to increase engagement and enrollment 

· How to build a team that lets you meet students where they are