Irritable Bowel Disease in the workplace - The European Federation of Crohn's & Ulcerative Colitis Associations (EFCCA)

Our latest animated instalment for The European Federation of Crohn's & Ulcerative Colitis Associations (EFCCA), in their ongoing campaign to raise awareness of Irritable Bowel Disease. We have previously developed an eye catching pop up storybook concept, which has enjoyed five instalments in their awareness campaign. This latest instalment sees the characters deal with their IBD whilst at work. The narrative offers viewers solutions to these situations portrayed in the storybook. Some of the characters walk off the page into real life scenes; by positioning the 2D characters outside of the book, in the ‘real world’, we make the issue of IBD in the workplace both highly relevant and out into the public domain.