Park Active - British Parking Association

Our animation helped the British Parking Association build greater awareness of 'Park Active' within the parking sector and the wider public, encouraging uptake of the Park Active community; a destination hub to enable active travel (walking and cycling) as the onward journey. The scheme’s brand and design was already determined by the BPA’s stakeholders, LIQUONA’s brief was to work with the existing style. The style only existed as a logo and minimal leaflet designs, meaning we had to grow a portfolio of designed assets, spring boarding from the starter assets, and then bring it all to life with an engaging, fresh and colourful animation!