Chemistry. Making the Difference - Royal Society of Chemistry

Chemistry. Making the Difference - Royal Society of Chemistry

Videos & Animations

Information

The “Chemistry. Making the Difference” (MTD) campaign was created to reach the next generation of chemists, a previously untapped demographic, to reverse the trend of declining applications to study chemistry at university. Using existing and previously unexplored channels, an integrated campaign centred on brave, bold and impactful video creative was developed using a combination of rigorous audience testing, research, and strategic planning.

Join the event!