Purina’s Purpose is to create richer lives for pets and the people who love them. Our purpose builds on our heritage and our belief that when pets and people bond, life becomes richer. It reflects our expertise and relates to the challenges of the world around us. It is a motivation which inspires our people every day and our partners as well. In 2017, we partnered with Ashoka to recognize the power of the pet-human bond to transform society. And we know innovators and social entrepreneurs are some of the first to unleash these dynamic, new, creative solutions to foster positive impacts for individuals and communities. Since then, through the Purina BetterwithPets Prize, we have been looking to identify these changemakers, to support them and help them to scale their social impact. There are so many ways in which this bond can help to make a difference, join our community to learn more, participate, and bring fresh ideas and collaboration opportunities.