Closing Keynote: The Art of Membership in the Age of Everything

Membership hasn’t lost its value. It has become harder to earn.

In a world of endless options, unlimited information, and constant demands on attention, the old playbook no longer works. The organizations that win are not doing more. They are making sharper choices, taking smarter risks, and creating experiences that truly matter.

In this closing keynote, Sheri Jacobs challenges leaders to rethink what membership means in an age of overload. She shares insights on how associations can move beyond incremental improvements and make bold, intentional decisions about value, focus, and relevance.

This keynote will push you to ask:


What should we stop doing to focus on what matters most?
Where are we playing it too safe?
How do we create value that stands out?


Following the keynote, Sheri will lead a conversation with Rick Burt, CAE, Hassana Howe, CAE, Melody Jordan-Carr, and Sarah Sladek to bring these ideas to life. Together, they will explore what they are rethinking, prioritizing, and ready to change.

You will leave with clarity, urgency, and a sharper lens for the decisions shaping the future of membership.