Pricing Strategies for B2B & B2C: Achieve a Healthy Balance - Discounting is NOT the only way!

Join us for a thought-provoking talk on the importance of operators of attractions, tours and activities maintaining a healthy pricing strategy for all sales channels. Discounting products through B2B channels can result in increased competition between online travel agencies (OTAs) and can have a negative impact on B2C sales ultimately reducing yields in the long term. 

Gain invaluable insights and practical tips that will help you make decisions on a day to day basis. Dynamic pricing, for example, might not be relevant to your market yet. Also, cancellation/ refund policies and minimum selling prices, what are the best practices arising in a post COVID-19 world and how can operators control the vast number of resellers and even the publishing on Google Things to do.