Innovation Lab - Rezdy - Is Channel Distribution all about the OTAs?

When we think about distribution or channel management we would often think about the major OTAs, but in reality, this barely scratches the surface of the overall sales landscape. In the last couple of years, there was a fair amount of media coverage on "so and so just raised millions or mega ecommerce platform now selling tours".
With all the attention we often forget the quiet achievers, such as the retail agents, inbound operators, hotels, visitor centres, bloggers or even other tour operators/suppliers.
"Is your FOMO triggered yet? Join me as I will try to explain/explore the diversity of the different types of sellers out there and maybe, hopefully, I can help discover the new promised land or simply, find an easier way to get there."