Google Things to do: Where You Need to Be & How to Get There

Google Things to do offers a powerful, yet underutilized, opportunity for tour operators looking to reach users at the top of the funnel. Despite its potential for direct bookings, why does it often feel like the usual industry giants dominate the space?

This session will share actionable strategies and insights gleaned from years of testing and iteration. You’ll learn how to boost your visibility, navigate Google's evolving landscape, and drive a meaningful increase in direct bookings with a more strategic, well-rounded approach.

What You'll Learn

• Latest Updates: Get up-to-date information on the newest features and changes in Google Things to do.
• Maximizing Your Presence: Learn how to optimize your listings across Google Search and Maps to stay competitive.
• Leveraging Free and Paid Options: Understand the benefits of both free and paid ad programs.
• Staying Ahead of Competitors: Discover strategies to outpace your competition by fully utilizing Google's expanding travel tools.