Let’s Get Dynamic: A Workshop on Variable & Dynamic Pricing for Operators & Attractions

Pricing is one of the most powerful — and often underutilized — tools in the experiences sector. As consumer behavior shifts and competition intensifies, dynamic and variable pricing can help you drive more revenue, fill more spots, and respond in real time to market demand. But how do you do it right?

In this practical, hands-on workshop, pricing experts and operators using advanced pricing today techniques today will break down the principles and tools of variable and dynamic pricing, share real-world examples, and guide you through building a strategy that works for your business — whether you're a tour operator, activity provider, or attraction.

What You’ll Learn:

• The difference between variable and dynamic pricing — and when to use each
• How to segment your product and audience for smarter pricing decisions
• Tools and systems available for implementing dynamic pricing
• Real-world case studies from operators and attractions using pricing to grow revenue
• How to test, measure, and refine your pricing strategy without alienating customers

Who Should Attend:

• Tour and activity operators looking to increase revenue and better manage demand
• Attraction and venue managers seeking to improve yield and manage visitor flow
• Revenue managers and analysts developing pricing strategies
• Marketing and product leaders responsible for packaging and promotions
• Anyone interested in getting more from every booking — without racing to the bottom