Culinary Dialogues: The Recipe for Unforgettable Culinary Tourism Experiences

Culinary Dialogues: The Recipe for Unforgettable Culinary Tourism Experiences

Thursday, October 3, 2024 9:30 AM to 11:00 AM · 1 hr. 30 min. (US/Pacific)
Palm 5
EXPLORE | If you are newer to a certain topic or want to tackle industry fundamentals
Consumer TrendsCulinaryExperience DesignOperationsMarketing

Information

Culinary Experiences Operators Unite!

Join industry leaders and peers to share insights and collaborate on elevating your culinary experiences offerings, enhancing customer engagement, and driving revenue growth. Let’s get together and discuss topics including:

How to Nurture Restaurant and other Vendor Relationships in an Increasingly Competitive Market

  1. How do you break in to a new city, neighborhood or tour
  2. How do you stay relevant and top of mind
  3. Create an enticing offer to encourage the restaurant to promote your tours
  4. How to make restaurants ask you to be a part of your tours
  5. Getting your tech stack in place to optimize your business
  6. Customer Management Relationships (CRM) to build your database leading to referrals and, depending on your business, repeat business
  7. Automation to make you more efficient collecting reviews, reservation forms including clear terms and conditions, customer and staff notifications, asking for referrals
  8. Messaging with text, Whatsapp, etc.
  9. Staff management
  10. More!
  11. How do you grow to be their preferred operator
  • Structuring offers that restaurants love and your guests love more
  • Once the relationship is established, how do you build stronger partnerships

Corporate and other Group Bookings

  1. More profitable than public tours
  2. Could be 8 - 80 people, 50 people is a sweet spot
  3. The sales process
  4. Back to the tech stack, specifically for corporate tours
  5. Pricing Corporate tours
  6. Trade Groups (Bus Tour Operators)
  7. Small Group Private Tours

Staffing

  1. When do you bring on your “#2”
  2. What should be a person vs what should be tech
  3. So that you can focus on marketing and partnerships
    • Should that person be a “director of operations”?

Are you ready to open another location?

  1. Let’s discuss the key considerations
  2. Growing revenue isn’t making profit- what is smart growth?
Who should attend this session
Tour & Activity Operator Owners & Managers
Type
Breakout

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