Making the Case For Meaningful Travel

Meaningful Travel isn’t just a “feel good” initiative—it’s a powerful business strategy that can redefine how tour operators and OTAs curate and deliver experiences. Join leaders from Tourism Cares, Visit Jordan, Wanderful, and the San Diego Tourism Authority for an engaging discussion, led by Arival’s Bruce Rosard. Explore how integrating sustainability, social impact, and support for underserved communities can align with the evolving demands of today’s conscious travelers, offering a competitive edge in the industry.

This session will make sustainability more approachable for tour operators and OTAs alike. Partnering with Tourism Cares, we’ve crafted this interactive discussion to ignite ideas on how you can be part of the Meaningful Travel movement. We’ll delve into raising awareness of responsible travel's value to both destination communities and travelers. Join us to explore connecting buyers with impactful organizations and experiences, and learn how travel can change the world—one journey at a time.