Welcome & Open: Today's Attractions Traveler

Arival CEO Douglas Quinby shares exclusive new insights on the U.S. attractions traveler, what they want, how they discover and book, the role of attractions in travel planning, and the types of experiences they’re looking for. This session will also feature new insights on key customer segments, including Gen-Z and the affluent traveler, and delve into how consumers think about new developments in attractions, from timed entry and variable pricing to the importance of visitor flexibility and the guest experience.