Is Content Really the Problem? A Deeper Look at the Content Conundrum

As a tour or activity operator or attraction, you know how time-consuming and tedious it can be to manage and distribute content across multiple channels. The lack of standards and limited automation for the maintenance of your tour and ticket descriptions, information, pricing, images, and more in distribution leads to errors, inconsistencies, and lost opportunities. How can you overcome these challenges and streamline your content management process? In this session, we’ll explore - The current state of content management and identify key industry pain points and gaps - Evaluate different options and solutions available, from content management systems (CMS) and channel managers to booking systems, APIs and more. - Discuss approaches implemented by leading operators, attractions and technology providers with real-world examples.