Data Report: Mobile Life After Lockdown

Data Report: Mobile Life After Lockdown

Offer

Information

As vaccine distribution continues and COVID-19 restrictions lift, the mobile ecosystem will experience as dramatic a shift as when the pandemic began. To help app marketers prepare for these changes, MOLOCO analyzed 100+ million bid requests to better understand the impact of lifted lockdowns on app engagement by category. Here's just some of what we learned: - Dating apps can expect a 235% boost to engagement - Out-of-home dining app engagement will likely increase by 450% - Mobile games, which saw 200-400% growth during lockdown, will retain their newly acquired users - Travel apps will be the slowest to bounce back even as local restrictions are lifted Complete the form to download your copy!
Website URL:
https://www.molocoads.com/en/mobile-life-after-lockdown
MOLOCOMOLOCO is a machine learning company that empowers mobile businesses to unleash the power of their data for fast, sustainable growth through the programmatic advertising ecosystem. Founded in 2013, the company offers a complete suite of programmatic advertising solutions to help mobile companies optimize the performance of their acquisition, retention and monetization campaigns. MOLOCO offers a top-rated real-time bidding platform that provides scale across more than 4 billion devices. Through highly sophisticated products like MOLOCO Cloud and MOLOCO Engine, consumers are able to easily utilize the benefits of their own data while leveraging the power of MOLOCO’s proprietary machine learning technology. MOLOCO is headquartered in Silicon Valley, with offices in San Francisco, Seattle, London, Seoul, Singapore, and Tokyo.

Join the event!