App Store Marketing in Flux: How are we Evolving?

App Store Marketing is evolving rapidly. From Apple and Google’s recent platform changes to the growing influence of AI. In this roundtable, we’ll explore how marketers are adapting their ASO and Apple Ads strategies, what’s working today, and what’s no longer effective. Come ready to share your experiences, challenges, and questions. Whether you’re experimenting with AI, navigating new store guidelines, or rethinking your paid strategy, this is an open space to learn from peers and exchange insights.