The Cross-Platform Opportunity for Mobile Apps: CTV & Beyond

Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years. U.S. CTV ad spend increased by 60% YoY, and a recent survey found that 98% of marketers believe CTV will be bigger than mobile - with 25% claiming it will happen in the next two years. While CTV has emerged as a clear avenue for growth across all industries, we're also seeing another opportunity arise for gaming apps in particular: PC and console marketing.

In this session, we'll breakdown the cross-platform opportunity for mobile apps - including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.