Is Google Trying to Kill ASO?

Is Google Trying to Kill ASO?

App Store Marketing Zone (James Watt)

Workshop

ASO

Information

Google has made some big moves in the past year to put optimisation power in the hands of their own tools - so are they trying to eliminate the need for ASO practices? Join Yodel Mobile's session run by App Marketer of the Year Megan Dean to delve into the future of ASO on Android & iOS, and where to invest your app store marketing budgets for the biggest ROI. We'll share our experiences and strategies to effectively drive impact with ASO in 2024 and beyond.

Yodel MobileYodel Mobile is the leading global app growth consultancy, named App Marketing Agency of the Year 2022, App Growth Team of the Year 2022 and ASO Agency of the Year 2021. We do two things: launch and scale apps. Since our inception in 2007 we’ve launched and scaled 1,000+ apps including start-ups, scale-ups and enterprise clients such as Gymshark, Virgin Trains, B&Q, The Body Coach, FREE NOW, Channel 4, NBCUniversal, Fujifilm, The Economist, Confused.com and Trivago.

Speaker

Megan Dean

Strategy DirectorYodel Mobile

Registered attendees

Arazoo Kadir

Head of Agency GrowthYodel Mobile

Joy Staples

Senior Growth ConsultantPhiture

Nat Abell

Senior ASO ManagerYodel Mobile

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