Mastering Mobile: Three Ways to Craft a Seamless App Experience
App Product and Engagement Zone (Queen Vault)
Workshop
App CRMPersonalisationUX
Information
Mobile is a major player in the digital experience today, but the approach to building the right mobile app experience is not always obvious. In this session, Ant Wright will discuss the rapid adoption of mobile and what it means for investments in the channel for 2024. Sharing lessons learned from digital brands that have transformed their experience, you'll learn how prioritising user-centric designs and personalisation can not only enhance usability but also drive loyalty and user retention.