How to use AI to go from "Established Meh" to Engagement Rocketship

Back in 2020, Memrise had become a commodity app. They were providing the same service as a million and one other language apps. This is the story of how they used AI to turn their app from "established meh" into an acquisition and user engagement rocketship with:

- 15,000 new sign ups per day with $0 ad spend

- Highest-rated language learning app on the App Store from 100,000s of reviews