How to Drive 2X the Conversion of SMS Messages at 50% the Cost

SMS is plagued by limitations and challenges. It's expensive, inflexible, and difficult to measure beyond open rates. Plus, SMS fatigue is real. Sixty-five percent of customers say they have unsubscribed from a business text, according to a recent study.

While SMS is useful in some use cases, modern app-based and app-forward businesses are turning to persistent in-app notifications to drive higher conversions than SMS at a much lower cost. In this workshop, we'll share how to use in-app notifications across the customer lifecycle to drive activation, retention, revenue, and referrals. Learn how easy it is to add rich, interactive notifications natively in your app to drive conversions beyond clicks.