How to Utilize CPPs Effectively to Maximize Apple Search Ads Performance
App Store Marketing Zone
App Store Marketing Zone
Apple Search Ads
Information
Join this session to find out how you can boost Apple Search Ads Performance with effective usage of CPPs, the importance of TTR and CR, proven strategies and what to avoid.
Emre will also cover insights on how to leverage CPP boosts to increase organic performance, including:
- TTR, CR, daily download velocity, most important metrics to track
- The logic of Apple's algorithm
- Signs to track poor performance to avoid losses
- CPP best practices and examples
