Leveraging Contextual Data for Performance Advertising

Leveraging Contextual Data for Performance Advertising

User Acquisition Zone

User Acquisition Zone

User Acquisition

Information

Advertisers and publishers alike have had to navigate the changes brought on by Apple’s ATT. This session will discuss what you can do to make the most of your data and how to improve your ad performance.

MolocoMoloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.

Speakers

Alex Pittaway

Senior Director of Growth, EMEAMoloco

Registered attendees

Michael Balogun

Michael Balogun

Head of Sales - EuropeInMobi

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