Product(-led Growth) is the New Marketing for Apps

Product(-led Growth) is the New Marketing for Apps

Retention & Revenue Zone
App Product and Engagement Zone
Product Marketing

Information

In the old times, sales and marketing were responsible for attracting new customers and the product team was responsible for delivering a quality product. But what happens when the Internet empowers consumers to circumvent sales and marketing?

In this session, we will discuss why the industry is changing and how your organisation must adapt to the new world of product-led growth.

AmplitudeAmplitude is the digital analytics platform which more than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on to help them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?”. Amplitude Analytics is the #1 product analytics solution that enables any team with fast, self-service insights into customer behavior. It allows users to answer and explore questions, see what features and customer actions lead to outcomes across the entire customer journey, measure and forecast growth, and decide where to double down. It includes a set of purpose-built applications to help every digital team — including product, marketing, analytics and engineering — answer more questions quickly and make more impactful decisions than any other analytics solution.

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