Digital Advertising in the IoT Age
Main Conference
App Advertising
Information
The Advertising industry may evolve based on the exponential increase of connected devices (IoT) powered by 5G technologies, although the key area of new industry privacy standards are still under definition. In this session, we will address the current situation based on Aggregation Theory, Advertising 2.0 and the role that named “Walled Gardens” played until now. We will share how we intend to shape the role of the “Walled Gardens” of the future, in the context of a post internet - post smartphone era, where the First Party Data and personalized Ad user experience across all connected devices will play a pivotal role.
