How Mobile App Marketers Can Level Up Against Ad Fraud To Drive More Viable Installs

According to Adobe, 28% of digital advertising reaches bots rather than human traffic. These bad actors are experts at avoiding detection through the funnel which leads to misattribution and invalid conversions. TrafficGuard typically sees anything up to 50% invalid traffic and 20-30% misattribution with mobile apps relying solely on the MMP fraud suite. In this session we will explore the challenges of relying on an MMP to validate traffic, allowing fraudsters to use tactics such as click injection and SDK spoofing to remain undetected. Matt Sutton will illustrate how to solve the snowball effect of misattribution that this causes and more importantly, what mobile app marketers can do to mitigate these issues with click level integration to detect and prevent invalid traffic in real time.