We will, we will ROX you - A Deep Dive into Return on Experience

We all know and rely on ROI as a key metric for estimating the profitability of monetary investments, e.g. paid campaigns.

That being said, it’s not always enough. After creating dedicated experiences within a given campaign, how do we measure the changes driven by these experiences?

Instead of the traditional assessment of “money in vs. money out,” which measures how much money we invest and how much money we get back in a given timeframe, ROX or ‘return on experience’ measures the financial impact of experiences on campaigns, making it a more scalable, ongoing derivative of ROI.

Join us for this workshop as we delve into and discuss:

• What is ROX and what impact can it have?
• How do you measure it?
• A look at ROX in action
• A Q&A with our expert