How to Fuse ASO & ASA Strategies Using the Language of Data

This workshop you will find out how ASO and ASA strategies should work together to increase conversion, improve keyword and category rankings, reduce your CPI and avoid cannibalisation. It will also cover the importance of viewing ASO and ASA data together to make the best decisions and how different data visualisations can lift the bonnet on your paid and organic strategies

And we’ll show you – with real data from ASO, ASA and AppsFlyer – how powerful a single view of campaign performance throughout the marketing funnel can be.