Keynote Address - Mobile Marketing: The Future in Our Hands

What is mobile marketing in 2022? What should it look like for you over the coming years?

Join this session where Mike explores the mobile martech stack and how it's such a complex multi-disciplinary topic. Mike will talk about how each of the areas he is showing are interconnected, and most importantly why they should be. This session will look at data warehouses, organic and paid and why real-time accurate data is essential.